Master Google Ads from scratch and learn how to create, manage, optimize, and scale profitable advertising campaigns. This practical course covers Search Ads, Display Ads, Video Ads, Shopping Ads, App Campaigns, Demand Gen, Performance Max, remarketing, conversion tracking, AI-powered bidding, and live projects to help you become a Google Ads expert.

Course Excerpt

Become a Google Ads specialist by learning Search, Display, YouTube, Shopping, Performance Max, remarketing, conversion tracking, Google Tag Manager, GA4 integration, AI bidding strategies, and real business campaigns.

Course Features

• Live Campaign Creation
• Practical Assignments
• Google Ads Certification Preparation
• Industry Projects
• AI-powered Advertising
• Google Analytics 4 Integration
• Google Tag Manager
• Performance Max
• Placement Assistance
• Lifetime Notes

Who Should Enroll?

• Students
• Digital Marketing Beginners
• Freelancers
• Business Owners
• Marketing Professionals
• E-commerce Sellers
• Entrepreneurs
• Website Owners
• SEO Professionals
• Agency Owners

Prerequisites

• Basic computer knowledge
• Basic internet browsing
• No coding required

Learning Outcomes

After completing this course students will be able to:

• Create profitable Google Ads campaigns
• Generate leads using Search Ads
• Increase sales with Shopping Ads
• Run YouTube advertising campaigns
• Create Display campaigns
• Launch Performance Max campaigns
• Set up conversion tracking
• Install Google Tag Manager
• Integrate Google Analytics 4
• Optimize campaign performance
• Reduce Cost Per Click (CPC)
• Improve Quality Score
• Increase Return on Ad Spend (ROAS)
• Generate reports for clients
• Work as a Google Ads Specialist

Assignments

• Google Ads Account Setup
• Keyword Research
• Search Campaign Creation
• Responsive Search Ads
• Display Campaign
• YouTube Ads Campaign
• Performance Max Campaign
• Shopping Campaign
• Conversion Tracking
• Monthly Optimization Report

Final Capstone Project

Students will create and optimize a complete Google Ads account for a real business by:

• Conducting keyword research
• Creating Search, Display, YouTube, and Performance Max campaigns
• Configuring conversion tracking
• Integrating GA4 and Google Tag Manager
• Optimizing campaigns for Quality Score, CPC, CPA, and ROAS
• Preparing a professional performance report with recommendations

Certification

Students who complete all lessons, assignments, quizzes, and the capstone project will receive a Professional Google Ads Certification.

Career Opportunities

• Google Ads Specialist
• PPC Executive
• Performance Marketing Executive
• SEM Specialist
• Paid Media Analyst
• Digital Marketing Executive
• E-commerce Marketing Specialist
• Lead Generation Expert
• Google Ads Freelancer
• Digital Marketing Manager
• Agency PPC Manager